“The New Haven Railroad, attempting to revitalise itself with a fresh and radical new corporate identity by Herbert Matter, sought out Doyle Dane Bernbach to help stimulate ticket sales.
Hess Brothers Department Store... Ohrbach's... role of the department store... Maxwell Dane... DDB... Lore Parker... Bob Gage... New Haven Railroad... Herbert Matter... Nelson Metcalf, Jr... Bill Taubin... 'The kid in upper 4.'... Mike Lawlor... Regal Shoe Co., Thom McAn...
