“The appeal of photography to the art director was manifold: he could control it... by getting... variations of set-up or lighting - by manipulation of the image in the darkroom and by cropping the image. Some of these options were available with cumbersome illustration too, but more slowly.... And those were just the pragmatic reasons. Photography differed... it was true - even if its truth had only lasted for a five-hundredth of a second.
'Martin, Barton and Fish'... BBD&O... .FDR.... Lore Parker... Neil Schreckinger... Tony Ficalora... Bob Gage... Ohrbach's.. .Art Director's Club... Nathan Ohrbach... Jack Dreyfus...Dreyfus Fund... Polaroid, Dr E H Lan, J H Booth, Peter Wensberg... Bill Bernbach... DDB new business methods... Joe Daly... Stan Calderwood... Len Silverman... Maxwell Dane Inc... Jan Tschichold... Paul Rand... Benjamin Sherbow, Calkins and Holden... typography...
