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..on my first day at DDB, I was called into Phyllis Robinson's office... she handed me a headline, all typed and everything. It was for Ohrbach's Beauty Salon. It said, "You can comb the city and not find a better place to have your hair done." I had in my hand, for the first time, a headline written by a writer who thought in terms of the visual. I knew what she wanted. Hell, I wasn't a student of DDB all those years for nothing! It was the classic DDB headline. It had a cute pun and required a picture to go with it, making the two inseparable - a Bill Bernbach invention and the hallmark of the agency.

 
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Synopsis  

Doyle Dane Bernbach... Bob Gage... Phyllis Robinson... Bill Bernbach... Ohrbach's... 'picture and pun'... The New York Times... Krone learns to distrust 'taste'... Barton's candies... Menorah pops... Maccabee gifts... Kosher chocolate... Art Director's Annual....

 
 
Chapter 2      
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