“..on my first day at DDB, I was called into Phyllis Robinson's office... she handed me a headline, all typed and everything. It was for Ohrbach's Beauty Salon. It said, "You can comb the city and not find a better place to have your hair done." I had in my hand, for the first time, a headline written by a writer who thought in terms of the visual. I knew what she wanted. Hell, I wasn't a student of DDB all those years for nothing! It was the classic DDB headline. It had a cute pun and required a picture to go with it, making the two inseparable - a Bill Bernbach invention and the hallmark of the agency. |
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