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Brodovitch preferred fresh thinking to meticulous craftsmanship.'The most important thing I learned from him was the true meaning of the word inventive.'
     ....'You couldn't con him. You couldn't slip him anything that resembled even the avant-gardists of the time - Picasso, Steinberg, Paul Rand, et al. If you tried, it slid off the side of his desk.'

 
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Synopsis  

Krone finds work... Fred Chance.. .Robert Greenwell... Alexey Brodovitch at the New School... 'Design Laboratory'... 'Harper's Bazaar'... Irving Penn... Richard Avedon... Bob Gage... William (Bill) Taubin... Eddy Rostock... Lee Batln... 'Esquire', 'Coronet', 'Apparel Arts'. Paul Rand... William H Weintraub... Herb Ackerman.

 
 
Chapter 1. Growing up      
All chapter 1 spreads