|Clive Challis. Cambridge Enchorial Press. Helmut Krone. The book. ISBN0954893107. Volkswagen. Avis. Polaroid. Advertising campaign. Advertising campaigns. Art direction. Creative advertising. VW Beetle campaign. Art Direction. Art Directors. Bill Bernbach. William Bernbach. Doyle Dane Bernbach. Bob Gage. We try harder.|
Bill Bernbach, in his office, leans on a wall of the ads that made him famous - done by Krone
Krone's VW campaign defined modern advertising: the first 100 VW ads: the ones that changed everything.
“This is a book about typography and photography. About the hijacking of
European design theory... But mainly this is a book about The Idea. Challis's book is a parade of huge, timeless ideas, how they came to be and what they meant.”
“If you really want to be a great art director then this is the one
art director you have to study. I really enjoyed it. It's educational,
instructive and most importantly, entertaining.
A real tour-de-force.”
“Challis has set a standard that will be difficult to match... providing a rich portrait of context and marketing conditions that influenced the strategic directions the campaigns took.”
|“Amongst art directors there's Helmut Krone, and then there's everyone else.”
Bob Gage, DDB's first art director.